Google now lets you direct avatars through prompts in its Vids app
AI Summary
According to TechCrunch, Google is adding new functionality to its Vids app that allows users to customize and instruct avatars for video creation through prompts. The feature enables users to direct AI-generated avatars within the app, expanding the creative control available to Vids users. The article, published April 2, 2026, provides limited additional technical or commercial specifics beyond this core update to the Google Vids platform. Vids, Google's AI-powered video creation application, is part of the company's broader push to integrate generative AI tools into its Workspace productivity suite.
Why it matters
The expansion of avatar-directed video creation in Google Vids reflects the intensifying competition in the AI-powered video generation market, where Google faces rivals including OpenAI, Adobe, and various startups building similar generative media tools. This type of feature development signals continued investment by major technology companies in making AI video creation more accessible and controllable for enterprise and consumer users. Growth in this segment has broader implications for the creative software industry and the monetization potential of AI-integrated productivity platforms.
Scoring rationale
A Google AI-powered product feature update with tangential market relevance, but focused on a minor app enhancement rather than a significant financial or strategic development.
Impacted tickers
This summary was generated by AI from the original article published by TechCrunch AI. AIMarketWire does not provide trading advice. Always refer to the original source for complete reporting.